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Toolkit for Optimal Functioning: Article
Making the shift from manager to manager-as-coach
by Melinda Sinclair

Coaching has evolved into a powerful process to create meaningful results, while developing people and providing them with fulfilling work experiences. Organisations committed to high performance are increasingly using external coaches to work with high leverage individuals. At the same time, coaching is becoming an integral part of the manager/leader role.

Despite recognising the importance and value of coaching, many managers and leaders are confused about the transition to coaching. Here are ten key 'markers' to help define the shift from being a manager to a coach. As you review them, ask yourself where you need to focus to expand your ability to coach others effectively for results.

1. Have a strong compelling reason to coach
The first step on the journey to becoming a coach is to become clear on why: What do you want that will make it worth your while to invest in the coaching journey? Within the context of an organisation, a desire to create meaningful results that can only be created by drawing on the skills, creativity, and expertise of others is a powerful reason for a leader to get involved in a collaborative coaching relationship.

2. Help others discover their compelling reasons for being coached
Effective coaching is not about coercion. It is not about getting others to do what you want them to do. Rather, it is about discovering what they want and then offering coaching as means to that end. A key skill for a coach within an organisational context is to help others discover their compelling reasons for being coached, and then aligning these reasons with your own reason for being a coach. Alignment of goals - your goals with the goals of the coachee and with the goals of the organisation - provides powerful fuel for the process.

3. Build open, trustful relationships
A coaching relationship is a collaborative partnership. The relationship is built on trust, and it is conducive to honest self-assessment, learning, constructive action and personal accountability for results. The ability to build and maintain open and trustful relationships is key to effective coaching.

4. Co-create a coaching agreement
Coaching can be done formally as well as informally when opportunities for coaching show up. In either case, the effective coach will ask permission to coach. Making the informal contract somewhat more formal to clarify expectations and avoid future misunderstandings is valuable in the case of longer-term coaching relationships. An agreement is especially useful in helping to separate out your coaching relationship from other working relationships you may have with the person you are coaching. Typically, the coaching agreement will clarify the roles and responsibilities of coach and coachee, specify the expectations of each party with respect to outcomes and process, and deal with issues of confidentiality.

5. Develop the specialised communication skills required for effective coaching conversations
Effective coaching requires competence in a number of keys coaching skills. These skills build on good general communication skills, but expand and refine them specifically for coaching. Key skills include Questioning, Listening, Providing Feedback, Acknowledging, Facilitating Action and Accountability.

6. Learn to conduct different kinds of coaching conversations
Coaching to a large extent happens in conversations. Being a skilful coach means being able to have coaching conversations that lead to progress towards the mutually agreed upon goals. Mastery of this competence means being able to manage different kinds of coaching conversations, based on the needs of the process.

7. Co-design a coaching plan
In the case of a coaching process that stretches over time, coach and coachee have to co-design a plan or a strategy for pursuing the long-term goals. Developing action plans, setting interim goals, planning how to deal with internal and external obstacles - these all are part and parcel of the coaching process.

While this part of the process is to a large extent determined by the results to be created, it is important not to loose track of the fact there are real people involved in the process. Part of the challenge is to design a fulfilling path towards the results, so that the journey itself will be worthwhile.

8. Manage the process, keeping it on track over time
On-going collaboration between coach and coachee in pursuit of their mutual goals lies at the heart of the coaching process. Hence there needs to be ongoing coaching conversations. It is part of the coach's responsibility to manage the process over time and keep it on track. Coaching is an action-learning process, and the information obtained from any action taken in pursuit of the goals need to be brought back into the coaching for debriefing, learning, and more effective next steps. Keeping the process on track also means that the coach has to be able and prepared to support the coachee in dealing constructively with setbacks and failure.
9. Design structures for support
To increase the chances of success when pursuing stretch goals, good support structures need to be put in place. The coach is one of the coachee's support structures. But part of the role of an effective coach is to collaborate with the coachee in putting in place additional support structures.

10. Be accountable
Coaching is about results and the commitment people make to produce results. Effective coaches are able to hold coachees accountable for their commitments - and for dealing effectively with failures to do so. But accountability goes both ways. The coach is also accountable for what they have committed to contribute to the partnership. And to maintain trust, coaches must hold themselves accountable for their commitments.

Copyright ©2000 Melinda Sinclair. All rights reserved.

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